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EXIT – face to face interviews
EXIT provides direct access to intelligence about preferences and buying behavior among your customers
We collect all data by thoroughly interviewing the customers that leave your shops/branches. This allows you to learn more about the behavior of your buying customers, but more importantly, understand the motives of your non-buying customers. Shoptimizer organizes a pool of skilled interviewers in most parts of the world, which enables us to manage and deliver comprehensive surveys for both Danish and international clients.
In close cooperation with Jacob Eskildsen, Professor in Performance Management at Aarhus University DK, we have developed the Shoptimizer Index Report, which basically offers a simple approach to working professionally with satisfaction and loyality at all levels of your organization.
In order to guarantee the quality of your results, the feedback from each customer travels through a set of complex calculations and models. However, the value of a report is closely connected to whether or not the people receiving it have a fair chance of understanding what it actually communicates. Hence, we take pride in downplaying our terms and statistics to a level that everyone can deal with by writing simple texts and creating self-explanatory illustrations. In this way we are able to communicate efficiently to all members of your organization and actively support, that what we measure, analyze and report actually provides valuable insight and development for our clients.
Nothing is good or bad but by comparison…
The Shoptimizer Index measurements are prepared for direct benchmark against EPSI (European Performance Satisfaction Index) and ACSI (American Customer Satisfaction Index). This way we provide our clients the opportunity to compare their customer satisfaction and –loyalty with corresponding data for their industry – nationally and internationally.
YOUR OUTPUT
- Knowing how customers and potential customers rate your brand, products and services
- Information that holds potential to reducing the gap between your lost sales and your customers
- Details about your performance on the key operational procedures that drive your sales and service
- The opportunity to benchmark your performance against your competitors and understand strengths and weaknesses in your customer approach